Welcome to Leads Not Liabilities. I’m Robert West, and I run a consulting business dedicated to one simple goal: making sure your website is your best asset, not a costly headache.
As a self-employed plumber, electrician, painter, welder, HVAC specialist, or any other contractor here in BC, you know your job is physical. But in 2025, your business lives online. And if that online presence isn’t optimized as well as the competition, then it’s quietly losing you money.
I’m here because I specialize in finding those hidden technical barriers that block paying customers and drag down your ranking on Google. I then give your developer the precise, fixed-fee blueprint needed to fix them fast.
What You’ll Find Here
This blog is where I break down the high-stakes technical stuff into simple, actionable steps:
- Leads: How to use basic website fixes (like WCAG accessibility) to beat your competition on Google and capture the huge customer market they are ignoring.
- Not Liabilities: How to future-proof your business against major fines and lawsuits under Canadian laws like the Accessible BC Act (ABCA).
The bottom line is simple: I’m focused on boosting your profit and securing your business.
In my very next post, I’m digging into the massive opportunity right here in BC—the 1.1 million customers your rivals can’t reach.
Let’s get to work.