Robert Welcome back to Leads Not Liabilities. We’ve spent the last few weeks securing your business by fixing the core technical debt: Alt-Text, Headings, Contrast, and Forms. Your website is now stable, accessible, and legally compliant. It’s time to shift entirely into Leads mode. Today, we’re talking about your single most valuable asset for local SEO: … Read more
Welcome back to Leads Not Liabilities. We’ve reached the final article in our core fixes series. If you’ve addressed Alt-Text, Headings, Colour Contrast, and Keyboard Navigation, your website is already leaps and bounds ahead of 90% of your competitors—and legally compliant. Now, let’s fix the one thing that turns all that hard work into actual … Read more
In the trades, we know that British Columbia’s housing market is unique. We have some of the oldest housing stock in the country and an aging population that is determined to “Age-in-Place.” But there is a massive disconnect: The people with the most equity and the greatest need for home services are the ones your … Read more
In the trades, we talk about “leakage” in pipes and “loss” in circuits. But there is a more expensive form of loss happening in your business right now: Digital Exclusion. If your website is difficult to navigate, slow to load, or impossible to read for someone with a visual impairment, you aren’t just missing a … Read more
Welcome back to Leads Not Liabilities. We’ve covered visual and organizational fixes: Alt-Text, Headings, and Colour Contrast. This week, we’re tackling a function that is vital for securing the most motivated customers: Keyboard Navigation. When a customer needs an emergency service—a burst pipe, a power outage, a failed furnace—they need to book you fast. But … Read more
Welcome back to Leads Not Liabilities. So far, you’ve plugged the easiest technical leaks: Alt-Text for images and correct Heading Structure (H1, H2, H3) for organization. These two fixes immediately boosted your SEO and made your site more accessible. This week, we’re talking about the simplest, most visible problem: Colour Contrast. If the text on … Read more
Welcome back to Leads Not Liabilities. Last week, you tackled Alt-Text—the easiest fix that improved both your SEO and accessibility. This week, we’re moving onto something slightly more structural, but just as simple: How you organize your page titles and sections. Think of your website as a job site. If your site is just a … Read more
Welcome back to Leads Not Liabilities. Last time, I introduced the huge, untapped market of over 1.1 million potential BC customers your competition is ignoring, and the $250,000 fine you need to avoid. Before we dive into complex code, I want to give you the fastest, easiest fix you can do right now that addresses … Read more
Welcome back to Leads Not Liabilities. I’m Robert West, and I work with plumbers, electricians, HVAC, and other trades pros right here in BC. I fix one simple, expensive problem: websites that cost you money instead of making it — I also fix websites that aren’t making you enough money. You are a tradesperson. You … Read more
Welcome to Leads Not Liabilities. I’m Robert West, and I run a consulting business dedicated to one simple goal: making sure your website is your best asset, not a costly headache. As a self-employed plumber, electrician, painter, welder, HVAC specialist, or any other contractor here in BC, you know your job is physical. But in … Read more