In the trades, we know that British Columbia’s housing market is unique. We have some of the oldest housing stock in the country and an aging population that is determined to “Age-in-Place.” But there is a massive disconnect: The people with the most equity and the greatest need for home services are the ones your … Read more
In the trades, we talk about “leakage” in pipes and “loss” in circuits. But there is a more expensive form of loss happening in your business right now: Digital Exclusion. If your website is difficult to navigate, slow to load, or impossible to read for someone with a visual impairment, you aren’t just missing a … Read more
Welcome back to Leads Not Liabilities. We’ve covered visual and organizational fixes: Alt-Text, Headings, and Colour Contrast. This week, we’re tackling a function that is vital for securing the most motivated customers: Keyboard Navigation. When a customer needs an emergency service—a burst pipe, a power outage, a failed furnace—they need to book you fast. But … Read more
Welcome back to Leads Not Liabilities. So far, you’ve plugged the easiest technical leaks: Alt-Text for images and correct Heading Structure (H1, H2, H3) for organization. These two fixes immediately boosted your SEO and made your site more accessible. This week, we’re talking about the simplest, most visible problem: Colour Contrast. If the text on … Read more
Welcome back to Leads Not Liabilities. Last week, you tackled Alt-Text—the easiest fix that improved both your SEO and accessibility. This week, we’re moving onto something slightly more structural, but just as simple: How you organize your page titles and sections. Think of your website as a job site. If your site is just a … Read more