3 Simple Steps
- You request the Free 3-Point Inspection.
- I manually review your site for high impact issues.
- You receive a clear developer-ready inspection report by email within 24 to 48 hours.
Is Your Website Quietly Losing You Thousands in Jobs?
Focused website accessibility inspections for trade business websites. No sales calls.I inspect trades websites and uncover the hidden issues that send customers to your competitors. Your website shouldn't be an expense — it should be your most reliable asset.
GET YOUR FREE 3-POINT INSPECTION REPORT
✔️ Fact-Based Report Only ✔️ No Sales Calls or Pitches
No meetings. No jargon. No upsells.
I deliver a simple, plain English report your developer can act on. This allows you to improve local search rankings in BC, generate more high-value leads, and choose only the highest-paying jobs you want.
How the Inspection Works
What You'll Receive
No Nonsense
- A prioritized list of accessibility & technical issues.
- Easy to follow explanations for the fast fixes.
- Developer ready fix instructions.
- No calls, no upsells, no pressure.
Stop Guessing. Get the Blueprint to Win More Work.
I deliver simple, fact based plans showing exactly what needs fixing, why it matters to your wallet, and how it will help you beat every competitor showing up above you in local searches.
I hand your developer a clear, organized list of repairs they can follow without guessing.
More Clicks, Calls, Quotes, and Better Jobs
Optimized websites capture 40% more market share than the competition. I deliver specialized expertise, that goes beyond standard web design, to capture high-value local customers before they click away. I work with your developer to ensure efficiency and eliminate guesswork so their time is spent on quick implementation, not costly troubleshooting.
Site Speed & New Visitor Experience
A single second of delay can cut your mobile leads by 20%. Your website can feel fast to you because your browser cached (saved) it already. I check how fast your site loads for new customers and point to the exact items slowing it down and share ways to make it even faster.
Visibility of Key Service Pages
98% of consumers now search online to find local businesses and trade services. I check whether your main service pages (furnace work, emergency plumbing, rewires) are actually visible to local search — and why competitors may be showing up first.
Accessibility (WCAG) & legal risk
27% of Canadians aged 15 years and older, or 8.0 million people, have one or more disabilities. I find accessibility gaps that block customers and create legal exposure. Fixing these can also open your site to untapped customers with disabilities.
Checks for Search Authority
48% of people cite website design and functionality — like broken links or slow loading — as the number one factor in deciding the credibility of a business. I audit your website to confirm it complies with both search engine rules and accessibility standards.
Developer-Ready Blueprint
On average, developers spend 50% of their time troubleshooting, debugging, and trying to understand existing code or vague instructions, not performing the actual fix. Your report includes step-by-step instructions your developer can easily follow and quickly implement. If you prefer, I can even send the report directly to them so you don’t have to.
24/7 Monitoring & Protection
The cost of performing unscheduled, emergency maintenance work is typically 3 to 9 times higher than the cost of scheduling the same work in advance. Optional monitoring watches your site all the time and alerts me if something changes — then I prepare a quick fix plan for your developer.
Protecting Your Highest-Value Traffic
53% of all website traffic comes from organic search, making it the highest-value source of new customers. I audit the hidden structural code that protects or harms this free traffic stream, ensuring you aren't quietly redirecting half your potential customers to competitors.
⚠️ Stop Ignoring Your Biggest Opportunity
Over 8 million Canadians (27% of the population) have a disability, and many are actively searching for your services but cannot call or contact you.
By meeting WCAG 2.1 standards, you aren't just staying 'legal'—you're opening your doors to a massive, untapped market that your competitors are currently ignoring.
My inspection identifies these specific Technical Barriers and provides a clear, jargon-free roadmap your developer can use to fix them in hours, not weeks.
Clear Pricing. Guaranteed Deliverables.
I specialize only in technical diagnosis. The services below are fixed-fee inspections that identify issues and provide a clear, developer-ready blueprint for your team to implement.
📄 Single Page Inspection for New Clients
A focused 15-point inspection of one high-value page (homepage or core service page). Ideal for new clients who want to see exactly how I work before committing to a full site inspection. Available to new clients only. Covers one standard page.
$1,250 CAD (Fixed Fee)
*Does NOT include code changes. *Covers 1 standard web page on your main site.
🔎 Full Website Inspection (The Blueprint)
The full 15-point Audit and site inspection delivers a prioritized, developer-ready action list covering speed, search, and accessibility errors holding back your site's full earning potential.
$3,500 CAD
(Fixed Fee)
*Does NOT include code changes. *Covers 5 standard web pages on your main site.
📹 24/7 Monitoring (Site Health & Strategy)
Continuous error checking. Monthly site health report and any new, high-impact action items for your developer delivered ASAP. (Save $250 on the standalone 15-point inspection price.)
$199 CAD
(Per Month)
*3-month minimum commitment. No code changes. *Covers 1 standard web page on your site.
Initial start cost requires an Inspection Audit ($1,250 or $3,500) with a $250 discount for the first month + $199/mo after (total: $1,199 or $3,449 for the first month).
All prices already include tax, so the price you pay is the price you see above
Who This Is For
This inspection is designed for
- Plumbers
- HVAC contractors
- Electricians
- Locksmiths
- Other local and essential trades and contractors in British Columbia
If your website brings in leads — this applies to you.
About the Inspector
Hi, I’m Robert. I’ve been programming and solving digital accessibility barriers for over 20 years. That work started decades ago by modifying programs to help older members of the local Rotary Club read their screens and run their businesses without physical strain.
Today, that same missing accessibility is costing local trades thousands of dollars in lost emergency calls. I built my Website Inspection Service to bridge the gap between complex legal web standards and practical, developer-ready fixes in an effort to make essential trade websites accessible for all.
My goal is simple: to get you more calls by making sure your website never turns away a customer when they need your help most.
Frequently Asked Questions
Can't my current developer already do this?
Your developer is likely excellent at building functional, great-looking sites. However, technical accessibility is a specialized field—much like structural engineering vs. interior design. Most developers aren't trained in the 50+ WCAG 2.1 legal standards or the specialized audit software required to find hidden code failures. I perform the deep technical inspection and provide the "repair manual" so they can focus on what they do best: implementation.
How do you work with my developer or web agency?
I speak "developer" so you don't have to. I act as a technical ally to your team, providing a jargon-free blueprint they can act on immediately. Instead of vague complaints, you get details on what's wrong and what it could be costing you, and they get a checklist of exact repairs with technical instructions. This saves developers hours of research and allows them to deliver a better product to you without the friction of learning a new specialty.
Will these technical changes affect my site's design?
Rarely. Most technical SEO and accessibility improvements happen in the "hidden layer" of your website—the structure that search engines and assistive technologies read. These changes often make your site load faster and rank higher in local search, but your branding, photos, and layouts remain exactly as you intended.
How much of my time will this take me?
Almost none. Once you provide your website URL, I handle the entire inspection from start to finish. You don't need to be in meetings or on the phone. You simply receive the final report by email and can review it whenever you have 10 minutes between jobs, or I can send it directly to your developer saving you even more time.
Why not just use a free automated scanner or an AI tool?
Automated scanners and "AI widgets" are only a starting point—they often miss up to 70% of the technical barriers that actually stop customers from calling you. I use a combination of specialized audit software and manual testing that no AI can replicate. For example, I hand-test your site for real-world issues like mobile sun glare hiding your phone number, or hidden code errors that prevent screen readers from finding your contact form. My inspection process is the result of over 20 years of experience identifying the specific barriers that prevent local BC customers from becoming leads.
Why focus on accessibility instead of just standard SEO?
Because they are two sides of the same coin. Search engines like Google essentially act as a blind user—they can't "see" your site, they only read the structure. By making your site accessible to the 8 million Canadians with disabilities, you are simultaneously making it highly authoritative to Google, which directly boosts your visibility in local searches.
Should I fix accessibility issues before running Google/Facebook Ads?
Absolutely. If your site has technical barriers, you are likely paying for "wasted clicks"—customers who click your ad (costing you money) but immediately leave because they can't navigate your mobile site or use your contact forms. Fixing these issues before you pay for traffic ensures your ad dollars are working at 100% capacity and prevents you from literally paying to send frustrated customers to your competitors.
Do I need to give you my website passwords or logins?
No. A technical inspection is performed on the live version of your site, just as a customer or Google see it. I will never ask for your passwords, hosting logins, or access to your private business data.
What if I don't currently have a developer?
The "Blueprint" I provide is a standardized technical document. If you don't have a regular person, you can use this report to get accurate, fixed-fee quotes from any web professional. It prevents "scope creep" because the developer knows exactly what they are fixing before they even give you a price.
Are you going to try to sell me a new website or SEO plan?
No. I am a specialized inspector, not a web design agency. My business is strictly about providing objective, fact-based audits of your existing site. I have no hidden agenda to sell you a rebuild or an expensive monthly marketing contract.
Is the cost of an inspection worth it?
Think of it as market expansion/capture. Since roughly 28.6% of British Columbians live with a disability, a non-compliant site is effectively locking out nearly a third of your potential customers. For emergency services, capturing just 1 or 2 high-value calls that would have otherwise gone to a competitor typically pays for the entire inspection.
Does my small operation really need a technical inspection?
Yes. In BC, local search is highly competitive for plumbers, HVAC, and electricians. Even a small 5-page site can have hidden accessibility issues that signal to Google you're not an "authoritative" result. An inspection ensures your site is punching above its weight class and outperforming larger competitors who often have bloated, inaccessible websites.
How long is the inspection report?
It’s a 1 to 5 page "Blueprint" focused strictly on the 15 highest-impact repairs. I provide the How to Fix it so your developer can skip the investigation, and the Why it Matters in plain English for you — showing you exactly how each fix benefits your customers and your business.