Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of essential trade contractor business websites around the Lower Mainland, and there’s another pattern that shows up all the time: The customer reaches out.The message comes through. But the job still doesn’t happen. When contact … Read more
Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of essential trade business websites around Vancouver, and there’s a situation that’s easy to miss: Someone actually tries to contact the business…and from their point of view, they think it worked. But on the business … Read more
Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of essential trade business websites around Vancouver and the Lower Mainland, and there’s a problem that doesn’t get talked about much — but shows up all the time: Everything exists…but it doesn’t all match. Your … Read more
Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of essential trade business websites around Vancouver, and there’s a pattern that comes up again and again: Everything looks fine when you check it yourself…but something isn’t working the same way for your customers. Most … Read more
Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of trade business websites around Vancouver, and one of the most common issues I run into is surprisingly simple: Someone tries to call…and it doesn’t quite work the way it should. Not completely broken. Just … Read more
Welcome back — or if this is your first time here, thanks for stopping by. I look at a lot of trade business websites, mostly around Vancouver, and one pattern keeps coming up: everything looks fine on the surface… but something small is getting in the way right when a customer tries to reach out. … Read more
Welcome back to Leads Not Liabilities. We’ve spent the last few weeks securing your business by fixing the core technical debt: Alt-Text, Headings, Contrast, and Forms. Your website is now stable, accessible, and legally compliant. It’s time to shift entirely into Leads mode. Today, we’re talking about your single most valuable asset for local SEO: … Read more
Welcome back to Leads Not Liabilities. We’ve reached the final article in our core fixes series. If you’ve addressed Alt-Text, Headings, Colour Contrast, and Keyboard Navigation, your website is already leaps and bounds ahead of 90% of your competitors—and legally compliant. Now, let’s fix the one thing that turns all that hard work into actual … Read more
In the trades, we know that British Columbia’s housing market is unique. We have some of the oldest housing stock in the country and an aging population that is determined to “Age-in-Place.” But there is a massive disconnect: The people with the most equity and the greatest need for home services are the ones your … Read more
In the trades, we talk about “leakage” in pipes and “loss” in circuits. But there is a more expensive form of loss happening in your business right now: Digital Exclusion. If your website is difficult to navigate, slow to load, or impossible to read for someone with a visual impairment, you aren’t just missing a … Read more