3 Simple Steps
- You request the Free 3-Point Inspection.
- I manually review your site for high impact issues.
- You receive a clear developer-ready inspection report by email within 24 to 48 hours or less.
Is Your Website Quietly Losing You Thousands in Jobs?
Focused website usability inspections for trade business websites. No sales calls.I inspect trades business online presence and uncover the hidden issues that send customers to their competitors. Capture more jobs from the traffic you already paid for.
Get My Free 3-Point InspectionNo calls. No pressure. Just a clear report.
Stop losing high-value jobs, and choose only the jobs you really want to take.
See Real Problems. See How I Find Them.
Watch me identify a real contact barrier on a local trade website — the kind of issue that sends customers straight to a competitor.
▶ Watch the Example InspectionPrefer to read it? View the written report →
How the Inspection Works
What You'll Receive
No Nonsense
- A prioritized list of usability & contact issues.
- Easy to follow explanations for fast fixes.
- Developer ready fix instructions.
- No passwords or logins needed — I inspect only what your customers already see
- No calls, no upsells, no pressure.
Stop Guessing. Get the Blueprint to Win More Work.
I deliver simple, fact based plans showing exactly what needs fixing, why it matters to your wallet, and how it will help you beat every competitor showing up above you in local searches.
I hand your developer a clear, organized list of repairs they can follow without guessing.
More Clicks, Calls, Quotes, and Better Jobs
Optimized websites capture 40%1 more market share than the competition. I deliver specialized expertise, that goes beyond standard web design, to capture high-value local customers before they click away. I work with your developer to ensure efficiency and eliminate guesswork so their time is spent on quick implementation, not costly troubleshooting.
1 McKinsey & Company
Site Speed & New Visitor Experience
A single second of delay can cut your mobile leads by 20%1. Your website can feel fast to you because your browser cached (saved) it already. I check how fast your site loads for new customers and point to the exact items slowing it down and share ways to make it even faster.
1 Google
Visibility of Key Service Pages
98%1 of consumers now search online to find local businesses and trade services. I check whether your main service pages (furnace work, emergency plumbing, rewires) are actually visible to local search — and why competitors may be showing up first.
1 Bright Local Survey
Hidden Barriers That Block Calls and Customers
27%1 of Canadians aged 15 years and older, or 8.0 million people, have one or more disabilities. I find contact barriers that block customers and create legal exposure. Fixing these can also open your site to untapped customers with disabilities or accessibility issues.
1 Government of Canada
Checks for Search Authority
75%1 of people cite website design and functionality — like broken links or slow loading — as the number one factor in deciding the credibility of a business. I inspect your website to confirm it complies with both search engine rules and accessibility standards.
1 Stanford Research via Datachieve
Developer-Ready Blueprint
On average, developers spend 50%1 of their time troubleshooting, debugging, and trying to understand existing code or vague instructions, not performing the actual fix. Your report includes step-by-step instructions your developer can easily follow and quickly implement. If you prefer, I can even send the report directly to them so you don't have to.
1 Cambridge Research
24/7 Monitoring & Protection
The cost of performing unscheduled, emergency maintenance work is typically 301 times higher than the cost of scheduling the same work in advance. Optional monitoring watches your site all the time and alerts me if something changes — then I prepare a quick fix plan for your developer.
1 Altkom Research
Protecting Your Highest-Value Traffic
53%1 of all website traffic comes from organic search, making it the highest-value source of new customers. I inspect the hidden structural code that protects or harms this free traffic stream, ensuring you aren't quietly redirecting half your potential customers to competitors.
1 BrightEdge Research
8 Million Canadians Are Trying to Hire You — And Can't
Over 8 million Canadians — nearly a third of BC residents (28.6%) — have vision, hearing, or motor limitations that can make some websites impossible to use. Many of them are aging or older homeowners — exactly the demographic most likely to need your services, and least likely to tolerate a website that doesn't work.
Many are actively searching for your services right now. Most trade websites make it nearly impossible for these customers to call or book, and fixing that opens your door to a large group of ready-to-hire customers your competitors are quietly turning away.
My inspections identify these specific contact barriers and provide a clear, jargon-free roadmap your developer can use to fix them — often in hours, not weeks.
Clear Pricing. Fixed Scope. Developer-Ready Findings.
I specialize in identifying customer contact, usability, and friction issues that can prevent people from reaching your business after clicking your ads, listings, or website. Every inspection is a fixed-fee (tax included) service with clearly defined scope and jargon-free, developer-ready fix instructions.
📱 High Impact Mobile Inspection
Focused mobile inspection of your homepage or main service page designed to identify the highest impact smartphone and tablet contact, usability, and customer frustration issues that may be costing your business calls, leads, and high-value emergency jobs.
- Up to 5 prioritized findings/checks
- Mobile-only testing (Android & iPhone)
- Screenshots and fix instructions
- Detailed report with fix instructions for your developer
- Free follow-up Verification Inspection included, within 6 months
🔎 Customer Contact Inspection (recommended)
Complete inspection covering mobile, desktop, hidden phone numbers, broken forms, dead buttons, online listings, and other issues that stop customers from reaching you on your main page.
- Mobile + desktop testing (Android, iPhone, Chrome & Firefox)
- Contact consistency checks across ads, listings, and social media
- 1 month of monitoring included
- Screenshots, short videos, and fix instructions
- Free follow-up Verification Inspection included, within 6 months
🧭 Multi-Page Customer Contact Inspection
Expanded inspection coverage designed for larger websites with multiple important service pages, or businesses running ads across multiple service areas and customer entry points where contact, usability, or consistency issues may be costing calls, leads, and service opportunities.
- Full Customer Contact Inspection across up to 5 pages
- First quarter of monitoring included for your main page
- Free follow-up Verification Inspection included, within 6 months
📡 24/7 Contact Reliability Monitoring
Continuous automated monitoring that checks for new customer contact, usability, accessibility, speed, and technical regressions whenever your website changes.
- Checks your website every 90 minutes for changes
- Immediate alerts only when important issues are detected
- Weekly summaries + monthly status reports
All prices already include tax, so the price you pay is the price you see above
Who This Is For
This inspection is designed for
- Plumbers
- HVAC contractors
- Electricians
- Locksmiths
- Other local and essential trades and contractors in British Columbia
If your website brings in leads — this applies to you.
About the Inspector
Hi, I'm Robert. I've been programming and solving digital usability and customer contact problems for over 20 years — work that started by modifying software to help older members of my local Rotary Club read their screens and run their businesses without physical strain.
But my real education in what a broken trade website actually costs came from the other side of the screen.
I spent years as a head chef and kitchen manager. When a fridge went down during lunch service or a pipe burst mid-shift, I needed a plumber or HVAC tech fast — and half the time their websites made it nearly impossible to find a number or get a form to work. Every minute of downtime meant spoiled product and a kitchen that couldn't operate. I'd give up and call someone else, and the business that lost my call never knew why.
That frustration is what I built this service around. Today, those same missing accessibility, usability, and hidden contact barriers are costing BC trade businesses thousands in lost emergency calls — and most have no idea it's even happening.
My goal is simple: to get you more calls and less lost jobs by making sure your website never turns away a customer who needs your help.
Related Certifications & Training
The following certifications support my inspection and testing process.
Google Technical Support Fundamentals
W3Cx Web Accessibility
Digital Accessibility
Website Quality Assurance Testing
Frequently Asked Questions
Can't my current developer already do this?
Your developer is likely excellent at building functional, great-looking sites. However, technical accessibility, usability, and finding hidden contact barriers is a specialized field—much like structural engineering vs. interior design. Most developers aren't trained in the 50+ usability standards or the specialized audit software required to find hidden usability failures. I perform the deep technical inspection and provide the "repair manual" so they can focus on what they do best: implementation.
How do you work with my developer or web agency?
I speak "developer" so you don't have to. I act as a technical ally to your team, providing a jargon-free blueprint they can act on immediately. Instead of vague complaints, you get details on what's wrong and what it could be costing you, and they get a checklist of exact repairs with simple to follow instructions. This saves developers hours of research and allows them to deliver a better product to you without the friction of learning a new specialty.
Will these technical changes affect my site's design?
Rarely. Most improvements happen in the "hidden layer" of your website—the structure that search engines and assistive technologies read. These changes often make your site load faster and rank higher in local search, but your branding, photos, and layouts remain exactly as you intended.
How much of my time will this take me?
Almost none. Once you provide your website address, I handle the entire inspection from start to finish. You don't need to be in meetings or on the phone. You simply receive the final report by email and can review it whenever you have 10 minutes between jobs, or I can send it directly to your developer saving you even more time.
Why not just use a free automated scanner or an AI tool?
Automated scanners and "AI widgets" are only a starting point—they often miss up to 70% of the technical barriers that actually stop customers from calling you. I use a combination of specialized inspections software and manual testing that no AI can replicate. For example, I hand-test your site for real-world issues like mobile sun glare hiding your phone number, or hidden code errors that prevent screen readers from finding your contact form. My inspection process is the result of over 20 years of experience identifying the specific barriers that prevent local BC customers from becoming leads.
Why focus on contact barriers instead of just standard SEO?
Because they are two sides of the same coin. Search engines like Google essentially act as a blind user—they can't "see" your site, they only read the structure. By removing the contact barriers and making your site accessible to the 8 million Canadians struggling to contact you, you are simultaneously making it highly authoritative to Google, which directly boosts your visibility in local searches.
Should I fix contact barriers before running Google/Facebook Ads?
Absolutely. If your site has usability and contact barriers, you are likely paying for "wasted clicks" — customers who click your ad (costing you money) but immediately leave because they can't navigate your website or use your contact forms. Fixing these issues before you pay for traffic ensures your ad dollars are working at 100% capacity and prevents you from literally paying to send frustrated customers to your competitors.
Do I need to give you my website passwords or logins?
No. The inspection is performed on the live version of your site, just as a customer or Google see it. I will never ask for your passwords, hosting logins, or access to your private business data.
What if I don't currently have a developer?
The repair manual I provide is a standardized document. If you don't have a regular developer, you can use this report to get accurate, fixed-fee quotes from any web professional. It prevents "scope creep" because the developer knows exactly what they are fixing before they even give you a price.
Are you going to try to sell me a new website or SEO plan?
No. I am a specialized inspector, not a web design agency. My business is strictly about providing objective, fact-based inspections of your existing site. I have no hidden agenda to sell you a rebuild or an expensive monthly marketing contract.
Is the cost of an inspection worth it?
Think of it as market capture. Since roughly 28.6% of British Columbians live with a disability, a non-compliant site is effectively locking out nearly a third of your potential customers. For emergency services, recapturing just 1 or 3 of the lost high-value calls that would have otherwise gone to a competitor typically pays for the entire inspection.
Does my small operation really need a customer contact inspection?
Yes. In BC, local search is highly competitive for plumbers, HVAC, electricians, locksmiths, and similar trades. Even a small single page website can have hidden contact and usability issues that signal to Google you're not an "authoritative" result. An inspection ensures your site is punching above its weight class and outperforming larger competitors who often have bloated, inaccessible websites.
How long is the inspection report?
The full inspection report 10-20 page repair manual focused strictly on the 15 highest-impact repairs. I provide the How to Fix it so your developer can skip the investigation, and the Why it Matters — showing you exactly how each fix benefits your customers and your business.